I’m Amelia, Creative Lead & Art Director at Eucalyptus. I craft brand experiences, manage talented teams, and deliver market-leading results across a portfolio of brands.

↓ Select Projects

We’re Done

We're told weight loss is simple: 'move more, eat less, don’t be so lazy.' But the reality often isn’t so simple. Juniper understands that weight loss is a complex journey that can go beyond willpower. Watch now

Juniper
UK Launch 🇬🇧

Launching and growing the world’s biggest digital medical weight-loss brand into a United Kingdom market.

Eucalyptus Brand Launches

At Eucalyptus, we do all creative production inhouse - no agencies.

As the founding designer in 2019, I was lucky enough to launch our first four brands: Pilot, Kin, Software, and Normal.

Software

Creative direction for Software, overseeing campaigns across paid & organic social, TV & offline media, lifecycle, website, and content.

Normal

Shaping the distinct tone of voice of a sexual wellness brand that’s now recognised & loved across Australia.

International Women’s Day

The reality in Australia is that social and medical support after a miscarriage is poor; as one woman described, "The silence is deafening". So Kin started a movement, resulting in over 80 companies changing their miscarriage leave policies.

Pilot

A brand known in Australia for it’s distinctly cheeky & frank tone of voice. I worked on various campaigns and partnerships.